The Bilgewater Cartel is a group of goblins that have officially allied themselves with the Horde. They are led by Trade Prince Gallywix, the only known goblin with a jiggly chin. They take their name from their former home, the Bilgewater Port, which was destroyed by Deathwing upon his return to Azeroth. They have a mostly friendly rivalry with the other goblin factions: the Steamwheedle Cartel and the Venture Company. While they are all goblins, they value profits above all else and will not hesitate to cut someone's throat to get ahead. After Deathwing came to Bilgewater Port and announced the world was ending, a nearby volcano began to erupt. Being the noble goblin that he is, Trade Prince Gallywix charged goblins 1 billion macaroons for safe passage out of the Bilgewater Port. In return, Gallywix made slaves of those who booked passage and left the rest to die. They would then be fired upon by Alliance ships who were trying to capture Thrall. The goblins would take up residence on the Lost Isles and eventually made allies of Thrall and other orcs. They managed to impress the orcs who agreed to defeat Trade Prince Gallywix for them. Gallywix surrended but was spared by Thrall in exchange for formally joining the Horde.